In start up it is very important to look at the big picture, the eco system. Now through the web is the world at hand, both competitors but also potential customers. In Iceland institutions have been working on better ecosystem for entrepreneurs, they need investors or access to cash, access to technology, qualified people, access to the market that is more and more on the world wide web and so on.
Understand what drives the business, what is most important for the customers.
Mind map is a fantastic tool to map the environment and all the forces on the market. The competiors and potential customers. Technologi and future changes.
This is a learning journey and important to learn from others. There are conferences, communities and the internet of things. YouTube is a great place to learn quick in short videos.
Also understand the present, past and future markets and changes.